!#8# The Rise of the Chocolate Browns - Fancy Colored Diamonds

!±8± The Rise of the Chocolate Browns - Fancy Colored Diamonds

Chocolate Diamond Jewelry has been around on the market for a time now and has caught the eye of famous Hollywood celebrities. These stones were thought to be less desirable and many people don't know these Fancy Colored gems even exist. These stones are found in the mines of South Africa and the Argyle mines of Australia. Thanks to diamond dealers like Le Vian, Fancy Colored Diamonds are proving to be more unique and just as beautiful as white ones.

Brown Diamonds are unique and have stunning beauty. These stones are made in a large variety of styles, types and cuts. They are available in yellow and white gold ring settings. Many pieces of jewelry feature white diamonds, as well as turquoise and Chocolate Pearls along with these precious brown stones. There are many different styles of rings, bracelets, earrings, and pendants to please every taste. Red carpet celebrities have found these Diamonds to be exquisite and are wearing them proudly to every celebrity event.

A Chocolate Diamond is a brown stone of several different shades of brown. The shades are cognac, champagne colored, clove, cinnamon and honey. Cinnamon colored stones are reddish brown, while the cognac variety has a warm reddish brown look. Honey is yellow-orange, clove has a dark olive look and champagnes are light colored with a slightly reddish cast. Other fancy diamond colors include; blue, pink, red, green, yellow, orange, violet, grey, purple and black.

Traditionally, the value and desirability of a diamond has been based on it's cut, color and clarity. The perception was, diamonds were most valuable when colorless, or of a rare color such as blue or pink. Diamonds that were common colors, such as the brown diamonds were deemed "low color diamonds" and viewed as less valuable. Now, in recent years the demand for these rare stones have been rapidly growing. These one of a kind stones have been viewed with high value in ancient times. Makes me wonder how these beautiful stones lost favor in modern times.

Beginning in the year 2000, Le Vian created a marketing campaign to brand choice brown diamonds selected for a dark rich color as Chocolate Diamonds. Prior to that point these stones were simply known as brown diamonds, low color diamonds, or C-4 to C6 colored diamonds. Le Vian has spent millions of dollars, including by TV, radio, magazines, catalogs, billboards, brochures, and letters, to build popularity in the market. As a result of Le Vain's continued and extensive usage of the Chocolate Diamond brand in marketing and promotion, Le Vain has been effective in developing a distinctive and well known brand of diamond using this name.

There's a great opportunity for the jewelry industry in that here we have jewelry of exquisite beauty and value that will give new engagements a chance to save on fine diamond rings because brown diamonds are not as expensive as white ones. This could bring a lot more shoppers looking for value as they save a few bucks. Some people just prefer the unique look and deep color of the Chocolate colored stones. These diamonds have become popular over the years and are worn by people looking for an alternative to conventional white stones.

Chocolate Diamonds have exquisite beauty and hold value for shoppers looking for an alternative to our conventional white diamonds. They are in every type of jewelry, blends well and is complimented by other stones such as white diamonds, turquoise and Chocolate Pearls. Coming from mines in South Africa and Australia, diamond marketeers like Le Vian have raised the value of, and made these precious Diamonds popular the world over. These stones are affordable and great for first engagements between young couples. I agree these are some nice pieces of jewelry and a Precious Chocolate Diamond is a must have in any jewelry box, or on the finger of that significant other.